Online giving in December rose nearly 13 percent compared with the same month a year earlier, according to a sample of more than 10,000 groups that use the online-donation processor Network for Good.
The total for December—$44.1-million—was boosted by particularly strong giving at the very end of the month. Network for Good, an online-giving platform, said it processed $9.9-million in charitable donations on December 31, more than double the amount given on December 30, the next-most lucrative day that month.
The last-day-of-the-year sum reflected donations from 42,559 people, an increase of more than 76 percent over the number of people who donated the previous day.
The last week of the year netted $21.8-million in Network for Good donations, given by 101,968 people.
The total for the month represented an increase of 49 percent above December giving in 2011.
Network for Good’s reporting includes more than 10,000 charities (all the nonprofits that collected donations through the platform in 2011, 2012, 2013, and 2014), but not all of the 40,000 groups that currently use the platform.
Although still tallying its results, Blackbaud also reported that online donations in December 2014 were up over the same month in 2013.