A new mobile application was unveiled this week designed to let nonprofits send push notifications directly to supporters, bypassing the clutter of email and social media, writes The Boston Globe.
LetsAllDoGood users can opt in to receive updates and calls to action from participating organizations via the app. Greg McHale, founder, said the app can combat declining open and response rates for email appeals and the fleeting nature of smartphone users’ interactions with tweets and Facebook posts.
“In a world where you just seem to be bombarded by information, it seemed to be a smaller space and a more focused space,” said Mark Lamothe, marketing director of the United Way of Mass Bay, one of 10 Boston-area charities included in the app when it launched Monday. Mr. McHale said he hopes eventually to open the platform to any nonprofit or cause, with charities or corporate sponsors paying $75 to $99 a year for inclusion.
See the May issue of The Chronicle of Philanthropy, coming out in print and digital editions May 2, for a special report on charities innovating in online fundraising.
Note: A previous version of this article said BiddingForGood, instead of Greg McHale, unveiled the new app. Mr. McHale founded both BiddingForGood and LetsAllDoGood, but they are separate entities.