Rewarding donors with a gift can help spur contributions and build a charity’s "warm list" for follow-up solicitations in the years ahead. However, a recent study suggests that not all gift programs are created equal: Some are notably better at...
This content is available exclusively to Chronicle subscribers
Already a subscriber?
Log in now
The Chronicle is your leading source of news, information, and jobs specifically designed for nonprofit professionals.
Your subscription includes:
- Unlimited access to the online Resource Center
- Our monthly magazine
- Free access to GrantStation’s exclusive database
- Nonprofit Adviser — a subscriber-only newsletter