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September 16, 2015

On Colbert Show, Tim Cook Explains Apple's Shift on Giving

Apple chief executive Tim Cook talked about the tech giant's rising philanthropic profile in an appearance Tuesday on CBS's "The Late Show With Stephen Colbert," CNN Money writes.

Mr. Cook's predecessor, the late Steve Jobs, famously disdained public philanthropy, but the firm has significantly stepped up its giving since Mr. Cook took the reigns in 2011, and the CEO has pledged to donate almost all of his estimated $800-million personal fortune.

The tech executive linked his focus on charity to his coming out as gay last year, telling Mr. Colbert that given his high public profile, he "needed to do something" about bullying and discrimination faced by gay youths. "I valued my privacy significantly, [but] I felt that I was valuing it too far above what I could do for other people," he said.