News and analysis
November 03, 2015

On Tap for Giving Tuesday: Collaboration, Creativity, and Revenue Growth

Alameda County Community Food Bank

Experts recommend nonprofits think about how Giving Tuesday can bolster the year-end fundraising they’re already planning. That strategy worked well for the Alameda County Community Food Bank which last year raised more than $85,000 online from 300 donors on Giving Tuesday — more than any other charity running its campaign on the online gift processing platform Network for Good.

Nearly four years since its inception, Giving Tuesday continues to gain traction as the "opening day" of the all-important year-end giving season. The event is still a "learning experiment," organizers say, even though it raised about $46 million for...

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