News and analysis
May 03, 2016
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Operation Smile Courts Hispanics With Eye on Population Shift

Operation Smile

With bilingual agents and Spanish-language ads, the children’s medical charity has cultivated a growing Latino donor base.

One night about two years ago, Ana Aguirre-Lee was watching television at her home in Valencia, Calif., when she saw a commercial for Operation Smile, an international charity that provides free cleft-palate and cleft-lip surgeries to children in...

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