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March 16, 2016

Opinion: Wounded Warrior Flap Should Spur 'Effective' Giving

The Wounded Warrior Project scandal should encourage more donors to adopt the tenets of "effective altruism," researching potential gift recipients to maximize the impact of the dollars they give, a nonprofit leader writes in Time.

Gleb Tsipursky, an Ohio State University professor and president of the education group Intentional Insights, says the controversy over Wounded Warrior's spending could undercut public trust in nonprofits generally. Effective giving would put pressure on charities "to be transparent about their activities and finances and measure the impact of their work," he writes. "To do this, we must give numbers priority over emotionally compelling stories."