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February 16, 2016

PETA Reaps Fundraising Gains as It Fights SeaWorld

People for the Ethical Treatment of Animals has seen donations spike since 2013, a period coinciding with the activist group's stepped-up battle against SeaWorld and other businesses that utilize performing animals, reports the Los Angeles Times. The animal-welfare nonprofit, better known as PETA, reported fundraising of $43.5 million in the year that ended July 31, up by 30 percent from the same period two years earlier.

The controversial animal-welfare group has targeted SeaWorld since the late 1990s, but its efforts, which have included outlandish public protests and provocative advertisements, got a major boost with the 2013 release of "Blackfish," a documentary that accused the theme-park chain of mistreating performing orcas. The fundraising gains have helped turn around PETA's finances: The campaign group posted an operational deficit of $28,000 in 2013 but reported a $4.5 million surplus for last year.