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July 08, 2015

Paul Allen Launches Project to Promote Sustainable Seafood

Tech billionaire Paul Allen is funding a new program to certify restaurants that commit to serving sustainable seafood, reports The Seattle Times.

The philanthropist and Microsoft co-founder's Smart Catch project will supply window displays for seafood eateries at which at least 90 percent of menu items are sustainably sourced.

The certification is based on measures developed by the National Oceanic and Atmospheric Administration and California's Monterey Bay Aquarium involving the health of fish stocks, the impact of fishing on habitats, and other factors. Smart Catch is starting with a Seattle-area pilot program that has thus far certified a few dozen restaurants. Two-thirds of the seafood eaten by U.S. consumers is served in restaurants.