News and analysis
February 03, 2015

PayPal Says Year-End Giving Increased 50 Percent

PayPal processed $212-million in charitable donations during December 2014, including $8.6-million raised through its Give Cheer campaign, the online payment-processing company reported.

That’s an increase of nearly 50 percent over the $142-million in donations the company processed in December 2013.

During Give Cheer, Pay­Pal matched 1 percent of each contribution made to participating nonprofits as well as those registered on the Canadian online charity hub CanadaHelps and crowdfunding website Razoo. PayPal has not released information about how many charities took part in the drive, although it estimates more than 135,000 may have benefited, according to a PayPal spokesperson.

Give Cheer ran from Giving Tuesday, on December 2, through December 31. That final day raised the most money for participating charities, while Giving Tuesday generated the second-highest total.

Giving Tuesday 2014 raised 66 percent more over all through PayPal, the company says, and 101 percent more through mobile payments in the U.S. and Canada than the previous year’s event. The largest mobile donation made that day last year was $10,000.

The rise in mobile donations in all of 2014 corresponds to an overall rise in mobile payments at PayPal: The number of charitable gifts grew 176 percent over 2013, and the amount of money donated grew 58 percent.

This trend is true in the for-profit world as well. On the day after Thanksgiving, or Black Friday, in 2014, about 62 percent more money was processed globally through PayPal using mobile devices than during the same day the previous year.

Send an e-mail to Rebecca Koenig.