News and analysis
October 05, 2014
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

Personalized Pitches and Online Appeals Dominate Year-End Drives


Toward the end of the year, Share Our Strength unveils a web feature that allows donors to build a plate of food and see the impact of each gift.

As the busiest time of the fundraising year kicks off, nonprofits are using a mix of conventional approaches while stepping up personalized solicitations and rigorously tested online appeals.

For many nonprofits, year-end giving has become a...

This content is available exclusively to Chronicle subscribers