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October 05, 2016
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Philanthropy Urged to Invest $500 Million to Track Results

Aaron Clamage Photography © American Enterprise Institute

Dan Pallotta, the author, marketing consultant, and TED Talk star spoke with American Enterprise Institute president Arthur Brooks at an event Tuesday hosted by the conservative think tank.

The nonprofit world must make a major investment in tracking charities’ results — to the tune of a half-billion dollars — if donors are to stop judging nonprofits based on their overhead spending.

So said Dan Pallotta, the controversial author...

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