The Pittsburgh Foundation, which launched its hometown's annual Day of Giving in 2009, will no longer offer matching dollars for contributions made during the online fundraising event, reports the Pittsburgh Post-Gazette. The grant maker — which provided $750,000 in giving-day matching funds to Allegheny County groups in 2014 — will this year offer $100,000 in cash incentives to nonprofits that raise the most money by social media during the May 3 event or at specific periods of the day.
The community foundation has been looking for several years to revamp its Day of Giving support model because the event's success — raising $40 million since its inception – has stretched the grant maker's resources. “Continuing to attempt to match individual contributions at a meaningful level is not sustainable,” the foundation said. In the run-up to this year's event it held workshops to train local nonprofits on generating their own matching funds.