Case study
March 01, 2015
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Raising $350-Million for Uncle Sam

Tony Powell, Trust for the National Mall

GARDEN PARTY: Inspired by one of the Central Park Conservancy’s most successful ​
events, National Mall fundraisers host a yearly “hat luncheon.”

The Trust for the National Mall, a nonprofit created to raise money to restore what it calls "America’s Front Yard," opened its doors in 2007 with a single employee. Here’s how it has beefed up and prepared for its $350-million campaign.

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