A company that lets users send money from bank accounts via mobile devices is in talks with the Red Cross on a partnership to facilitate direct donations to needy people in crisis zones without the high fees that often come with international payments, according to The Wall Street Journal.
The prospective deal with London-based WorldRemit could see donors sending gifts that recipients can collect as cash deliveries, bank deposits, or transfers to "mobile wallets," applications that function as virtual accounts and are increasingly popular in areas like East Africa with high cellphone use and limited banking infrastructure.
WorldRemit previously aided the Red Cross's response to Typhoon Haiyan in the Philippines and the Westgate Mall attack in Nairobi, Kenya. "Aid is changing," said Ismail Ahmed, the firm's CEO. "Aid is now moving into giving individuals the assets, actually cash, so they use that money to do what matters to them."