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February 24, 2016
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Smaller Charity Walks and Runs Report Gains; Big Events See Declines

Don Campbell, The Herald-Palladium, AP Images

"Peer-to-peer fundraising," in which supporters solicit donations from friends, family, and colleagues, show very different revenue trends depending on a campaign’s size.

Some of the largest charity walks and runs continued to see large drops in revenue in 2015, while smaller, so-called peer-to-peer fundraising drives continued their rise, according to a report released Wednesday.

The Leukemia & Lymphoma Society...

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