Elsewhere online
February 05, 2015

Report Questions Events Charity Led by Eva Longoria's Friends

An investigation by The Hollywood Reporter raises financial questions about a network of nonprofit organizations and for-profit firms led by close friends of actress and activist Eva Longoria. The Global Gift Foundation puts on star-studded charity galas around the world. Events held under the aegis of Maria Bravo and Alina Peralta's foundation are staged and marketed by companies also run by the two women.

Detailing Global Gift tax records, financial documents, and public statements touting its fundraising and giving, the article raises questions about how much of the millions of dollars the galas raised goes to charity beneficiaries and how much goes to Ms. Peralta and Ms. Bravo via the related commercial firms. The women style themselves as "philanthropreneurs" pursuing social goals through a hybrid charity/business model, but nonprofit experts interviewed by the Reporter said the contracts between their various entities carry the potential for conflict of interest.

The Reporter says there is no indication of wrongdoing by Ms. Longoria, who serves as honorary co-chair of Global Gift and has won praise as one of Hollywood's leading philanthropists for her giving and her activism on issues affecting the Latino community. She and her philanthropy adviser, Trevor Neilson, told entertainment news site The Wrap that the Reporter article was "inaccurate" and linked Ms. Longoria to her friends' activities in "an effort to draw readers."