News and analysis
October 04, 2016
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

Suggesting Low Gift Amounts Can Drag Down Fundraising Results, Study Finds

Fundraisers often suggest gift amounts to help guide donor decision-making. A new study on this practice, known as anchoring, suggests that low anchors may drag down giving more than high ones bring it up. Charities must find a balance when...

This content is available exclusively to Chronicle subscribers