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May 14, 2015

Robin Hood Gala Side Events Aim to Bring in Next-Gen Donors

The Robin Hood Foundation benefit, the country's biggest annual charity fundraiser, expanded this year with two satellite parties targeting younger patrons, The Wall Street Journal writes.

The sidebar events at Manhattan clubs were an outgrowth of the antipoverty charity's Philanthropic Young Things effort and carried $150 ticket prices, compared to thousands of dollars for main gala at the Jacob K. Javits Center, which raised a record $101 million Tuesday night.

About 1,000 mostly 20- and 30-something people attended the parties, which were underwritten by United Airlines so the full $158,000 they raised could go to the foundation. "That might not seem like a lot of money when compared with $101 million, but it’s about getting the next generation engaged," said Andy Russell, a longtime Robin Hood supporter whose company, Host Committee, organized the side events.