Looking to bolster its last-place ranking among Big Ten schools in alumni giving, Rutgers University is drafting successful former students to serves as “captains” of an effort to en list 10,000 contributors, the Asbury Park Press writes.
The article outlines the drive, which adds a crowdfunding overlay to a $100 million capital campaign to raise money for new athletics facilities at the New Jersey campus. The “Captains Program” will be spearheaded by 100 alumni charged with tapping into their personal networks to recruit donors.
The captains and members of their teams must commit to make monthly pledges for five years, marking a shift in fundraising emphasis to big numbers of small donors giving as little as $10 a month. “This was a really big moment to not just talk about the idea that smaller gifts make a big difference, but to actually own it and put strategy around it and time and effort into it,” Rutgers senior associate athletic director Sarah Baumgartner said.