With Southern California's well-to-do Chinese-Americans expected to step up giving in the coming years, the region's cultural institutions are actively courting the community, writes the Los Angeles Times. The Los Angeles Philharmonic, the Wallis Annenberg Center for the Performing Arts, and the Los Angeles Chamber Orchestra have added Chinese New Year performances and galas to their calendars for the first time in a bid to engage prospective new donors.
With a median income above the national average and a cultural tradition of prizing the arts, Chinese-Americans are widely viewed as a promising source of support, but many are immigrants who lack strong connections to area groups and venues. Outreach by arts leaders aims to expand both audience diversity and donor pools, the Times says.
Dominic Ng, chairman and chief executive of East West Bank, said wealthy Chinese-Americans in the Los Angeles area have focused their giving on medicine, science, and education but arts philanthropy is likely to evolve. "Within a decade from now, there's no question in my mind there will be major donations to museums and other groups," he said.