BusinessWeek profiles Internet billionaire Marc Benioff and his highly public campaign to make Silicon Valley more synonymous with philanthropy. The article focuses on the Salesforce CEO's efforts in the San Francisco area, where technology-fueled economic growth and skyrocketing rents have generated debate over income inequality and tech-sector insularity.
Mr. Benioff and his wife, Lynne Benioff, have given tens of millions of dollars to build a children's hospital in San Francisco and aid programs serving the hungry and homeless. Other big tech firms have adopted his so-called 1-1-1 model of corporate philanthropy—1 percent of Salesforce's stock, products, and staff work time go to the company foundation—and many have joined the SF Gives project he launched last March. But he has also ruffled feathers in the industry with his outspoken criticism of how much, or how, tech firms and moguls give.