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November 09, 2016
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Salvation Army’s Online Red Kettle Drive Lets Donors Earmark Gifts

Salvation Army

The Salvation Army’s signature Red Kettle Drive raised a robust $150 million in 2015, but its online component lagged. The charity hopes changes this year to the online drive will boost gifts.

The Salvation Army has revamped the online component of its signature holiday Red Kettle Campaign, for the first time allowing donors to earmark their gifts.

During the Red Kettle Reason campaign, fundraisers can now create personal pages that donors...

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