Case study
March 01, 2015
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Saving Rosie the Riveter’s Factory and Salvaging a Capital Campaign

Yankee Air Museum

“Tribute Rosies” help publicize the campaign and raise money by posing with attendees in front of a historic Douglas A-1 Skyraider aircraft at the Yankee Air Museum’s 2013 “Thunder Over Michigan” Airshow.

By early 2013, the Michigan Aerospace Foundation had spent more than a decade trying to finance a new museum. After showing some initial promise, its capital campaign stagnated amid the recession and faded enthusiasm from donors.

Enter Rosie the...

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