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October 13, 2015

Seeking Billions, N.Y. Arts Groups Rev Fundraising Engines

With 16 New York City cultural institutions engaged in campaigns to collect $3.47 billion for expansions and renovations, The New York Times looks at the art and practice of big-league fundraising, and whether the donor pool is deep enough to support so many big-dollar drives.

The interactive feature includes profiles of major arts philanthropists, insights on what drives different donor types, and advice from leading fundraisers on the do's and don'ts of big asks. It also addresses the role of boards, and prospects for drawing the new class of tech moguls into New York giving.

Veteran "tappers" say they are confident the plethora of campaigns — ranging in size from $20 million for Second Stage Theatre to $600 million for the Metropolitan Opera — will not overtax the donor community. "Each of these institutions have loyal supporters who are engaged," said Daniel Brodsky, chairman of the Metropolitan Museum of Art, which is seeking to raise $500 million. "There are many prosperous people in New York City."