Elsewhere online
November 24, 2014

Shared Office Tightens Ties Between Movember and Ad Agency

Advertising agency Sid Lee is opening a new Los Angeles office at the headquarters of global men's health charity the Movember Foundation, for which it provides pro bono services, writes The New York Times. The unusual cohabitation, to be formally announced Monday, will see the Montreal-based agency pay rent to the nonprofit as well as donating time to support its work, centered on the annual Movember mustache-growing campaign.

Sid Lee also has offices in New York, Toronto, Paris, and Amsterdam and counts Cirque du Soleil as a minority owner. Mark Fewell, a senior vice president at Movember, said the charity and the agency "share a similar ethos and energy" and that with the move Sid Lee "offered to be a strategic resource for us not just in the U.S. but globally."