October 21, 2013

Contest: the Six-Second Appeal Challenge

The Winners Are In!

Can you convince someone to donate to your organization and support your cause in six seconds or less? Almost 50 nonprofits tried their best in our Six-Second Appeal contest, a competition of nonprofit videos made using the Vine app.

Our judges have entered their scorecards, and the votes have been tallied. The winner is the Center for Literacy, in Philadelphia, a nonprofit that provides literacy services to a diverse population of learners. You can see the group's winning Vine below.

The organization wins a package of three fundraising webinars.

Thanks to everyone who entered!

What our judges said:

"I love the inventiveness of zooming into the building that's drawn on the page. A really tricky idea made geniusly simple." —Travis Robertson, Target

"Great use of mixed visual style. Happy faces inside send a positive message too." —Matt Willis, Yell Design

"The stop motion in this Vine is impressive and the video gives me a sense of exactly what the nonprofit does and how it works. The only way it could have improved would be to give me a clear place to go to take action after watching the video." —Cody Switzer, The Chronicle of Philanthropy


Each of these second-place winners receive a one-year subscription to The Chronicle.

National Council of Jewish Women Chicago North Shore Section

Wilmette, Ill.

The SPCA for Monterey County

Salinas, Calif.



Matt Willis
Founder, Yell Design

Aaron Bramley
Executive Director, Lights. Camera. Help.

Travis Robertson
Group Creative Manager, Social, Target

Allison Fine
Co-Author, The Network Nonprofit

Amy Sample Ward
CEO, NTEN: The Nonprofit Technology Network

Cody Switzer
Web Editor, The Chronicle of Philanthropy


- Entries must be tagged with #npvine on Vine.

- Entries must come from the Vine account of a nonprofit.

- Limit one entry per Vine user.

- Original work only. Entries must not infringe on the intellectual property rights of others.

- Open to legal residents of the United States.

- No purchase necessary.

See the complete terms and conditions of the contest (PDF)