News and analysis
April 04, 2017
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

The New Celebrity Fundraising

How small charities and A-list stars are bringing in big money online.

Several for-profit companies are making it easy for nonprofits to connect with A-list celebrities for digital campaigns. But there are pitfalls, and it's often not clear who benefits the most.

This content is available exclusively to Chronicle subscribers