Animal charities in California and Massachusetts say advertising by the American Society for the Prevention of Cruelty to Animals is drawing donations away from the state groups, The Boston Globe writes.
The Massachusetts Society for the Prevention of Cruelty to Animals says the national organization, with which it has no affiliation, misleads contributors who believe they are giving to the state charity's parent and their dollars will help animals locally.
The State Humane Association of California has filed a complaint with the state's attorney general, accusing the national group of aggressive fund raising that aims to reinforce “the widely held, mistaken belief that the ASPCA is a parent or umbrella organization” to local animal groups.
Alison Jimenez, a spokeswoman for the national group, said animal cruelty “is not a local-versus-national issue” and that the national organization provides grants and essential aid to local groups. “We wholeheartedly disagree with our colleagues if they feel our ads are misleading,” she said.