Elsewhere online
October 13, 2014

Structure and Recognition Can Be Key in Big University Gifts

A New York Times financial writer examines the origins of several major university gifts to illustrate what donors look for when approached by their alma maters, and how institutions shape their pitches accordingly.

One key talking point in major gift discussions is how a gift is structured, Wealth Matters columnist Paul Sullivan writes—including the timetable for payment and whether the donation will be unrestricted or shaped to address a particular university need. Donors also need to consider what constitutes a meaningful gift for their school, in terms of both amount and impact, and issues raised by public recognition, such as the naming of a campus building.