When an opera company made it mandatory for customers to acknowledge they had received a donation request before they could complete an online ticket purchase, it generated a windfall in gifts to an outside charity.
This content is available exclusively to Chronicle subscribers
Already a subscriber?
Log in now
The Chronicle is your leading source of news, information, and jobs specifically designed for nonprofit professionals.
Your subscription includes:
- Unlimited access to the online Resource Center
- Our monthly magazine
- Free access to GrantStation’s exclusive database
- Nonprofit Adviser — a subscriber-only newsletter