January 28, 2013

Survey Aims to Measure Effectiveness of Nonprofit Online Videos

YouTube and two marketing companies are collecting data about how people interact with nonprofit videos online.

YouTube is working with See3 Communications, a company that advises charities on creating videos and other materials, and the Edelman public-relations firm to conduct a survey to measure the success rates of videos in North America. The results of that survey will be combined with data from YouTube's nonprofit program to create a report expected for publication this May, according to See3.

That report will include information on nonprofits' video budgets, how they distribute videos, and how effective videos are as a marketing tool.

The survey is available online now, and participants will be entered to win a $400 donation to their organization and other prizes. All survey results will be anonymous in the final report.

What questions do you have about video use in the nonprofit world?