Article
March 08, 2016

Technology Is Pushing Firms to Do Good More Authentically

BBC News report examines how technology is forcing some companies to take their corporate social responsibility efforts more seriously and make them more sustainable. Contrasting with past corporate campaigns that critics tarred as born of convenience or public relations, more major companies are working closely with local communities.

Others big firms are offering resources to nonprofits in ways that align with their business but also provide tangible benefits to recipients, such as Microsoft's recent pledge of $1 billion in cloud-computing services to charities. The BBC also highlights platforms such as Kritical Mass, which aims to attract individuals to provide money, expertise, or volunteer time to projects that need it most, and HelpfulPeeps, a global volunteering platform.