Case study
December 04, 2015
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Tiny Advocacy Group Reveals Secrets of Giving Tuesday Success

Sikh Coalition

The Sikh Coalition raised $127,000 online on Giving Tuesday, to fuel programs like its Junior Coalition, which emphasizes volunteerism.

Last year, fundraisers at the Sikh Coalition decided that matching gifts would get more of the group’s supporters to donate on Giving Tuesday.

The problem: They got this idea during Giving Tuesday.

This year, however, better planning paid off. The...

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