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August 25, 2009

U. of Chicago Scholar Explores How People Give

Research on fund raising by John List, a University of Chicago economist, is the subject of a report in Crain’s Chicago Business.

Mr. List’s studies on how and in what circumstances people give have been gaining cachet in nonprofit circles as organizations scramble to navigate the recession. Among his findings are that phone solicitations are more effective than direct-mail appeals and that high matching donations do not produce bigger gifts than simple dollar-for-dollar matches.

Read more in The Chronicle about Mr. List’s research.