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November 17, 2014

UCLA Medical School Gets $50-Million From Ad Executive's Estate

The estate of a Southern California businessman who made his fortune in bus-bench advertising has given $50-million to the David Geffen School of Medicine at the University of California, Los Angeles, reports the Los Angeles Times. The school will name a healt- sciences plaza after the late benefactor, Norman Switzer, and his wife, Irma, of Pacific Palisades.

Mr. Switzer, who founded Norman Bench Advertising and later became a property investor, died in 2011 at age 84. Ms. Switzer passed away last year at 93. The gift will count toward UCLA's $4.2-billion fundraising campaign, the largest such drive by a U.S. state university, the public phase of which was launched in May.