Case study
September 06, 2016
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University's Kid-Friendly Events Bring Gen X Parents Back to Their Alma Mater

A. Sue Weisler/ RIT University News

DESIGNING THE FUTURE: Imagine RIT, the Rochester Institute of Technology's annual festival showcasing innovation and creativity, has been a hit with Gen X alumni because it allows them to show off their alma mater to their children.

As fundraisers woo baby boomers and millennials, they sometimes neglect Generation X, born from 1965 to 1980. However, giving experts say those donors are poised to become increasingly important to nonprofits. Here’s a case study of a charity...

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