Case study
January 07, 2010
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A New York Cancer Center Uses Technology to Predict Who Will Give

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Predictive modeling software weighs donor data to help focus fund-raising efforts.

Almost every charity’s pool of donors includes plenty of people who have both the means and the inclination to make a far bigger gift than they ever did in the past. The trick, of course, is to figure out just which people will make the leap.

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