July 01, 2010

Using E-Mail for Social Good


Social-networking Web sites such as Twitter and Facebook get much of the attention, but e-mail remains an effective medium for nonprofit groups to connect with supporters and promote social change.

Kivi Leroux Miller, a marketing consultant to nonprofit groups, and Marc Sirkin, chief community officer at Autism Speaks, discuss effective e-mail communications strategies with Allison Fine, the host.

Related Resources

Pew Internet Report on Generations Online

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at Look for new installments on the first Thursday of every month.