May 15, 2014

Using Social Networks to Reach Thought Leaders

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What is your organization's fastest path to reach influential people in your community?

Many fundraisers once tried to answer this question by flipping through Rolodexes and brainstorming connections, but more are now using tools that analyze real-world social networks and identify shared connections with community leaders.

In this episode of Social Good, we talk about one of those tools, Relationship Science, a company that scours public data about careers, family members, board service, and more to map relationships among influential people.

The Guests:

Laura Meacher, head of business development for Relationship Science

Spence Medford, vice president for institutional advancement at the Henry Ford Foundation, a museum and exhibit center dedicated to American innovation

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at Look for new installments on the first Thursday of every month.