September 12, 2013

Video: Young Donors Discuss How Nonprofits Use Social Media

Last in a series of videos

Three in four young donors have shared information about nonprofit causes on social networks, according to a survey by Achieve, a fundraising consulting firm.

by Achieve, a fundraising consulting firmBut many nonprofits still struggle to create social-media messages and content that connect with people in their 20s.

In video interviews that accompanied the survey, young donors said they wanted organizations to provide substantial information about what they do, photos of their work, and a chance to interact with the groups and their other supporters.

In the video below, see some of their reactions to nonprofit social-media profiles. You can also view the first video in this series about fundraising appeals, the second video about mobile Web sites, and the third about online messaging.

Send an e-mail to Cody Switzer.