Girl Scouts of the U.S.A.'s burgeoning online cookie sales will get an estimated $3 million assist this year from major finance and technology companies, reports The New York Times. The investment of cash by Visa and Dell will go toward additional features for the national youth group's digital cookie platform, such as games, videos, and quizzes, as well as workshops and tech tools aimed at encouraging more Girl Scouts to take part in the sales program.
The Girl Scouts inaugurated online cookie sales last year as part of a larger expansion of its digital efforts. Visa will provide training and technology, including making available its electronic-payments system available for processing cookie sales. Dell helped create an app for the digital cookie website and plans to donate laptops and tablets to thousands of scouts in underprivileged communities so they can undertake online sales.