Elsewhere online
March 07, 2006


Leading retail company Wal-Mart will team up with America’s Second Harvest to raise as much as $10-million for the national hunger group, reports the Financial Times. The move signals a new approach in the company’s giving, which included $200-million in donations to charities last year. Previously the company has awarded most of its donations in amounts of less than $1-million each to local charities chosen by the company’s employees. David Hessekiel, of Cause Marketing Forum, a group that promotes partnerships between companies and charities, says Wal-Mart’s partnership with America’s Second Harvest makes sense because the retailer’s old giving strategy “didn’t do much to make people aware at a national level of what they were doing.”