March 25, 2013

Wait, Wait ... Let’s Raise Money

Peter Krogh

Peter Sagal

Most fundraisers know that it’s easier to get people to give when they’re having fun. But for many nonprofits, especially those that focus on difficult-to-discuss issues like a disease or abuse, it’s hard to find ways to weave fun into the message.

“The advantage that nonprofits and charities have is that giving is a pleasure. It can be fun, but it’s not a given that it’s fun,” says Peter Sagal, the host of the popular NPR game show “Wait, Wait ... Don’t Tell Me!” and of the forthcoming PBS documentary “Constitution USA.” “You need to find a way to let people access the joy of giving.”

Mr. Sagal, who says he has learned a lot about fundraising in his role at NPR, explains in the video below the best ways to tell powerful stories that connect with donors.

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