Elsewhere online
April 02, 2015

Walkathons Losing Ground to New Breed of Charity Events

Offbeat charity events and online stunts are draining the popularity of traditional springtime fundraisers like marches, runs, and bike-athons, NPR reports, citing a recent study by a professional fundraisers group. The Peer-to-Peer Professional Forum found that the 30 biggest walkathons and like events collectively raised $41 million less last year than in 2013.

Forum President David Hessekiel said legacy events that require participants to show up at a set time and place continue to bring in hundreds of millions of dollars but face growing competition from fundraisers that offer "the opportunity to do what they'd like to, on their own time pretty much," like campaigns that call on people to grow mustaches or shave their heads to promote a cause.

Read a Chronicle of Philanthropy article on the Peer to Peer Professional Forum report.