The Wallace Foundation announced a six-year, $40-million effort to help performing-arts groups draw bigger and more diverse audiences, The New York Times writes. Up to 24 groups, to be named in February, will get funding to develop projects to bring in more patrons through new programs, nontraditional venues, and other means.
The New York City-based foundation generally focuses on helping disadvantaged children, primarily through education programs. "We see helping arts organizations find ways to thrive, not simply survive, as an important part of our mission," Wallace President William I. Miller said in a statement. The foundation plans to conduct an independent, $3.5-million study to assess the Building Audiences program and will share the findings with other culture groups.