Advice
August 10, 2015
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What Donors Want to Hear Before a Fundraiser Seeks a Big Gift

Rob Kim/Getty Images

"Most fundraisers don’t think to ask prospective donors about their ideas or what they are trying to accomplish with their philanthropy," says Ann Ziff, who made a $30-million gift to the Metropolitan Opera.

To get the kind of big gifts that can transform an institution, fundraisers and other charity leaders must treat donors as key players in carrying out a nonprofit’s work. But it’s something that few charity officials do, says a new book based on...

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