Advice
July 26, 2016
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What Goes Into a Naming Policy

Steve Mack, WireImage, Getty Images

A naming policy can avert a crisis as happened when the Lincoln Center renamed Avery Fisher Hall after David Geffen donated $100 million.

More nonprofits are offering naming rights to donors of multimillion-dollar gifts. Organizations are offering all kinds of assets, including programs, buildings (or parts of buildings), scholarships, and professorships. In some cases, even the name...

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