Advice
March 29, 2015
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What Science Says About Fundraising

Use these research findings to make appeals stronger and help avoid common pitfalls.


WHY PEOPLE GIVE

‘Martydom’ can lead to generosity.

As the ALS Association learned from last year’s ice-bucket challenge, donors often give more when they are asked to sacrifice: It’s called the "martyrdom effect." But "martyrdom" campaigns...

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