October 04, 2012

Why Nonprofits Need to Do More to Reach People on the Go

If your nonprofit hasn't found a way to reach people on mobile devices such as iPads and smartphones, a new study suggests that it's time to start.

More than 13 percent of all Web-page visits in August were made on a tablet or a mobile phone, according to the online measurement company comScore.

That figure is almost double the percentage of Web traffic that came from mobile devices a year ago, the company says.

Tablets accounted for 4.3 percent of all Web traffic and phones for about 9 percent. Even with the growth, desktop or laptop computers remain the most popular devices to view the Internet, providing 86.7 percent of all page views.

Dig deeper: Learn how nonprofits are redesigning their Web sites to appeal to supporters using phones and tablets in this recent Chronicle report.